Pricing photography from the outside is miserable: half the market won't publish its rates at all, and the other half quotes numbers with wildly different things inside them. We publish ours, so here's the whole London picture as we see it after 30 years in the business, including when the cheap option is honestly fine.

Search this question and most of what comes back is written for actors chasing casting directors. Useful if you're auditioning, less so if you need a photo for LinkedIn, the company site and a conference bio. We've spent 30 years on the other side of this transaction, so here's how we'd choose…

Half the emails we get before a session ask the same question: what should I wear? After 30 years of watching outfits succeed and fail under studio light, the answer fits in one guide. Short version: dress like you're meeting a client you respect, in solid mid-tone colours, in clothes that have met an iron.

Somebody in every company gets handed this job: make everyone's photos match, disrupt nobody, and have it done by the board meeting. Most often it lands on office managers, HR or marketing, with no guidance at all. After three decades of shooting team days in London offices, here's the plan…

Your LinkedIn photo gets judged in under a second, thousands of times a year, by people you'll never know were looking. We've photographed professionals in London for over 30 years, and most of them arrive convinced they're the least photogenic person we've ever met. They're wrong.